Em 2010, o FILE - Festival Internacional de Linguagem Eletrônica estava em sua décima primeira edição e expandiu o festival ocupando a icônica Avenida Paulista com obras interativas em toda a sua extensão. A identidade visual do FILE PAI, Paulista Arte Interativa, surgiu da ideia de rastros deixados pelo movimento dos vagões do metrô, local de exposição das obras interativas. A planta baixa do mapa do metrô serviu como referência para os grafismos que resultaram em uma malha dinâmica e viva. Linhas espalhadas, alongadas, bifurcadas, que mudavam constantemente de direção desenharam formas em movimento fundindo o mapa metroviário de São Paulo com o mapa artístico do festival, que deu uma nova cara para a paisagem da Avenida Paulista por algumas semanas. Agradeço a toda equipe que participou desse projeto incrível.
In 2010, FILE - International Electronic Language Festival was in its eleventh edition and expanded the festival by occupying the iconic Avenida Paulista with interactive works along its entire length. The visual identity of FILE PAI, Paulista Interactive Art, arose from the idea of traces left by the movement of subway wagons, a place to display interactive works. The floor plan of the subway map served as a reference for the graphics that resulted in a dynamic and lively mesh. Scattered, elongated, bifurcated lines that constantly changed direction drew moving shapes merging the São Paulo subway map with the artistic map of the festival, which gave a new look to the landscape of Avenida Paulista for a few weeks. I would like to thank the entire team that participated in this incredible project.
Fotos/Photos: Fernando Cavalcanti
In 2010, FILE - International Electronic Language Festival was in its eleventh edition and expanded the festival by occupying the iconic Avenida Paulista with interactive works along its entire length. The visual identity of FILE PAI, Paulista Interactive Art, arose from the idea of traces left by the movement of subway wagons, a place to display interactive works. The floor plan of the subway map served as a reference for the graphics that resulted in a dynamic and lively mesh. Scattered, elongated, bifurcated lines that constantly changed direction drew moving shapes merging the São Paulo subway map with the artistic map of the festival, which gave a new look to the landscape of Avenida Paulista for a few weeks. I would like to thank the entire team that participated in this incredible project.
Fotos/Photos: Fernando Cavalcanti
